A Writer's First Year: Seven Ways to Be Your Own Web Butler

I first discovered that the Internet is a magical land when my DVR cut off a recording of American Idol before I found out who got kicked off. I raced to my computer, typed in, “Who lost on AI?” Within seconds, I had the answer.
That's what convinced me that maybe there really is something to this Internet marketing thing for books.
I didn't want to believe this. I'm a writer, which is the opposite of being a marketer. We writers like to sit around alone in our flannel pajamas and slippers, not answering our cell phones and blissfully swilling tea. Marketers dress up and go out into the world, or pull the world toward them by using just the right spin on the phone or online.
When I published my first book last year, I got my very own marketing person courtesy of my publisher. My marketer is beautiful in the intimidating way of a TV news anchor still young enough to be on prime time: ethereal, tall, slim, and naturally blonde. She wears the kind of shoes I always thought were especially manufactured for episodes of Sex and the City.
In fact, in my own mind, that's what I named my new marketing person: Sex and the City. I was, after all, no longer alone in my barn, but encapsulated with my marketer in a 13th floor office of Random House in New York City.
Sex and the City informed me that she would work closely with my publicist. Then she started speaking in a foreign tongue that almost sounded like English, except that it was peppered with scary indecipherable phrases like “create a buzz,” “blog tour,” “domain names” and “before your launch.”
When Sex and the City discovered that I neither blogged nor commented on other people's blogs, she instructed me to start. Now. As in, yesterday.
I was paralyzed with fear. I still used my laptop like a glorified typewriter and encyclopedia: I liked to write on it, and when I needed to know something, I Googled it.
Now I was expected to take action online. I didn't have a web site, I'd never bought a domain name, and I had no idea how to use Facebook, despite the fact that it's been around so long that most of my friends have moved on to tweeting. I didn't want to do this. I wanted a Web Butler who could open doors for me and introduce me to strangers. Preferably one like the butler Batman had in the first movie.
Little by little, though, I tiptoed deeper online and conquered my fear. Along the way, I made some key discoveries about marketing books online:

1. Domain names are easy to buy and cost a lot less than shoes. I went to GoDaddy and had no trouble navigating the site, at least while my husband held my hand and told me when to click the mouse. (I ran into a slight difficulty because that greedy actress, Holly Robinson Peete, bought up all of my domain names. Then I realized that, as long as I bought something with my name contained within it, it would still come up just fine on Google.)

2. Web sites are like second homes. Once you own a domain name, you can put your web site on it. Within that, you can showcase anything you like: links to your articles and books, favorite web sites, pictures of your pets, your biography and blogs. I think of my web site as my other house. A house where it's very cheap and easy to add fresh linens, hang more pictures, or even add a hot tub.

3. Blogging is like writing in a journal. Blog posts don't have to be long, involved, sublimely crafted essays. They can just be short and informative. Blog posts can be a great way to meet other people who share similar interests; I now think of blogging as my virtual water cooler time.

4. Blogging is the opposite of writing in a journal. Writing in a journal is a very private act. Blogging is about as public as you can get, so be prepared for criticism. The first time I put up a blog post on The Huffington Post, for instance, I wrote about the American Idol showdown between Kris Allen and Adam Lambert last season. Who knew that so many people thought Mr. Vanilla Kris Allen shoulda won? Ouch.

5. Using other people's web sites and blogs is a great way to promote your book. If you have a book about motorcycles, or one that features a tattoo artist as the main protagonist, seek out web sites about those topics and see if they'll take a press release. Or search for blogs related to whatever you're writing about and comment on them. You can also do a blog tour.

6. The more time you spend online, the greater your visibility. This is a good thing if you're launching a book. Your goal is to get your name and your book title out there enough times so that the web crawlers will bring it up immediately for anyone who types in something related to you or your book topic.

7. The more time you spend online, the less time you have to actually write. Yes, I still wish that I had a Web Butler. The thing about putting time in online is that it can become, if not an addiction, a source of anxiety of the meltdown variety. If you blog, you get comments and feel compelled to respond. If you see a new book club web site, you can do a bio and a guest column for them! There's your Amazon author profile, your Goodreads fans, and those photos you meant to upload, oh my! Pretty soon you're lost in the forest and the Internet witch is threatening to throw apples at you and steal your little dog, too. Here's the thing: marketing online is a great way to publicize the book you've already written, but it's a lousy way to keep working on your new projects. After the first manic social sessions at this giant virtual water cooler, it's time for every good writer to return to doing what she does best: making sentences, one word at a time.

Cheers and Tears for American Idol Finalists Crystal and Lee: Singers with Heart

It's easy to make fun of American Idol. There are the judges, filthy rich and full of themselves, so bored that they're passing notes and giggling, especially Sir Simon Cowell, who seems to have already checked out of the show mentally, even if his tightly-t-shirted body is still affixed to its chair. There's groovy Ryan Seacrest, the consummate TV host, smoothly chatting up contestants and building mass tension by moving Idols around like pawns on a chessboard. There are the tiresomely cheerful Ford commercials and tall red Coke cups. As Ke$ha would say, “Blah, blah, blah.” (http://www.downelink.com/downetv/video.aspx?url=74829-Keha--Blah-Blah-Blah-feat-3OH3)
Meanwhile, the cameras pan across the audience, lingering on the TV and movie stars planted there to flog their newest commercial ventures, or on the pretty girls swaying on cue with their hands in the air like seaweed as the tide comes in. It didn't help garner more viewers during Season 9 that the two finalists were 1) the clear frontrunners and 2) less mind-blowingly talented than past Idol contestants like Kelly Clarkson and Adam Lambert.
But, somehow, I cried and cheered harder this week for these two contestants than I have for any other. (Yeah, I know what you're thinking: Get a life.) Why? Because Crystal and Lee are both musicians with big hearts, soulful singers who love their families and hometowns with the kind of embarrassing fervor that makes us all stop and think, “Whoa. Maybe it's not such a bad time to be alive after all.”
Crystal is sly and subversive in the best way possible. She went along with the Idol program enough to keep herself from getting kicked off the show. She didn't cut her dreadlocks, but she did pin them up. She let the stylists slick her up with lip gloss and eyeshadow, and even stuffed herself into a gown and heels.
Yet, Crystal has stayed true to her Ohio roots, and is ready to tell anyone who will listen that the recession isn't nearly over for that hardscrabble state. That much was clear during her visit home – and during her conversation with Ryan, when Crystal said that it was only because of American Idol that she has the health care she needs. I cried when Crystal visited her farmhouse in Ohio, thinking about how many farmers, single moms and unemployed factory workers across American are rooting for her. Crystal's victory is something to hope for when everything else is lost.
Lee is that guy who could have sold you paint in the hardware store and wouldn't have gotten impatient if you dithered over colors. He's sexy mainly because he doesn't know that he is. (Husbands and boyfriends don't understand this.) He went home to Illinois; like Ohio, that state ranks among the top ten for unemployment. (Ohio is 40th with an unemployment rate of 11%; Illinois is 43rd; that state's unemployment rate hovers at 11.5% http://www.bls.gov/web/laus/laumstrk.htm.)
I thought I was done crying after Lee's soul-searing version of Cohen's iconic song “Hallelujah” on Tuesday night, but no. When Lee wept during his homecoming, overcome by gratitude for the flow of support from the people in Illinois who'd gathered to cheer him on, I cried right along with him. He reminded me of all of the parents like Lee's and Crystals, doing their best during tough times to give their kids a future that's about more than just survival.
Whether it's Crystal or Lee who gets crowned on Idol this season, it doesn't really matter. Both artists have given America a reason to cry, cheer, and move on from what's been ailing us.

Lessons from American Idol

Goodbye, sweet Tim Urban, you smiling greyhound of a Beatles-coiffed contestant. I'm sad to see you go.
Who knew that I would ever love American Idol? I'm a reader, not a TV watcher. But, last year, when I started watching Idol with my youngest child, I was immediately hooked. I love the made-for-TV stories about these people who claw themselves up out of poverty, foster homes, gangs, etc. to sing for their suppers. I'm even more intrigued by the cultural phenom of this public flogging that passes for judging. I mean, wow. These people keep getting knocked down only to jump back up again.
Yes, Teflon Tim, I mean you. You'd make a better actor than singer. (I can see you joining Glee this season as Rachel's boyfriend! You're way hotter than that big dumb cluck, Finn!) You don't have Mama Sox's pipes, Casey's rocker style, Aaron's skinny Sinatra charm, Lee's bar room gravel and bedroom eyes, Big Mike's showmanship, or Siobhan's range and butterfly costumes. But you do have something that I'll sorely miss: Staying power.
When the judges skewered your performances, you smiled and took it on the chin. You didn't break down. You didn't argue your case. You didn't whine. You didn't even come out and bitch slap Simon. You just came back for more. And we can all learn from that – especially if we're writers and artists.
I think all writers should watch Idol. We can relate to rejection. I once had an editor of a top magazine turn down one of my stories, saying that I was “too old to be called promising.” That was when I was 29! I have had editors write curt rejection notes for pieces I've slaved over for months, saying only, “This does not amuse,” or “We have too many stories on that topic.” Recently, a a book editor told me that my novel was a great read – she couldn't put it down! – but “it's not right for the current publishing climate.”
Watching Idol makes me realize how glad I am that we writers get rejected in the privacy of our own bedrooms, where we can weep and throw ourselves prostrate under our laptops without anyone watching. I can too easily believe that the preening Simon might say to me, “You don't know who you are as an artist!” Or Randy shaking his big bullet of a head and sighing, “I just didn't get it, dawg.” And what if I had to get up to read my last failed article or story just to prove, once more, why I got the fewest votes? Ouch!
The most important lesson of Idol is that the marketplace is fickle. I wasn't surprised when Lily got sent home this season. Sure, she has a great voice, but she has white hair, and who likes the ukelele? I wasn't shocked when Andrew and Paige got the boot ahead of Tim, either. They had better voices, but he has the looks and charm.
The Idol judges keep trying to pretend that “this is a singing competition,” but we all know differently. This TV show is really all about nailing what kind of pop star will turn on young, female viewers enough to get them to blow up their phones and buy iTunes with their parents' credit cards. Witness last year's debacle: Adam Lambert clearly has a better voice than Vanilla Allen, but Allen was way cute and mild, while Lambert was way gay and probably scared their hairbands off.
Last night, I comforted myself that Tim – like any Idol contestant who makes it into the top 10, or maybe even into the top 1,000 – probably has enough talent to carry on with his dream. I told myself that again today, when I got yet another rejection email.
And at least I don't have to read my piece aloud on TV, while Simon and Kara fake flirt as I pretend I don't care what they think.

American Idol's Lambert v.s. Allen: Good v.s. Evil?

My son, Blaise, an erudite English major at Bates College, recently caught me curled up in a chair, red wine in hand, watching American Idol. Blaise is a 21 year-old idealist taking a class in deconstructing the media, so he was quick to lecture me on the evils of falling prey to would-be Idols who are manufactured with their own little stories, just like those American Girl Dolls his sisters once loved. There's the Idol with the dead wife, the blind guy, the impoverished mother of three, etc. "Idol panders to the prurient interests of the masses," he said. "How can you stand to watch it? You have a master's degree in English, Mom!"

Exactly. With my pedigree, how can I stand NOT to watch AI? I was a reality TV show virgin until this year, when I accidentally stumbled onto one of the early American Idol audition shows while searching for a public television documentary on prison torture or plague viruses, I forget. I was after some mind expansion. Instead, I found people singing their hearts out in front of psycho judges who speak in tongues, using words like "dope" and "chops," or uttering playground insults like, "Your singing sounded like a cat being dropped off the Empire State building." I was hooked.

I've watched every show since then. With the help of my DVR, I can zip through the drearier performances, like those by Matt in the Hat, kind of like skipping some of Proust's descriptions of his bedspread. Now that we're down to the final battle between Kris Allen and Adam Lambert, I've come to believe that American Idol is like great literature everywhere, offering us the classic conflict of good v.s. evil.

In this corner, Ladies and Gentlemen -- let's just call it the "right" or the "red" corner -- we have good boy Kris Allen, the cute and humble guitar picker from Arkansas who has already landed himself a Barbie trinket of a wife. He sings white boy mood music kind of like Jack Johnson, well suited to animated children's stories. He's exactly the boy you hope shows up at your front door to take your daughter to the prom.

Facing off Chris in the opposite corner -- yep, you got it, that's the LEFT or the blue corner -- we have Adam Lambert, a favorite of the judges, because hey, guess what? As Randy would say, "You can sing, dude." In fact, whether Lambert is singing Johnny Cash or Led Zeppelin, he sings like he's on fire, or maybe just his pants are smoking. He's Steven Tyler, Mick Jagger and Cher all rolled into one. Without a doubt, he should win.

But will he? Perhaps not. Remember that, in the greatest works of literature, there are unreliable narrators and multifaceted characters who are never just good or bad. For many, I expect Kris Allen represents all that is good and whole and milk-fed, right down to his lucky jeans, business major, and that weird curling tongue thing he does when he sings. Meanwhile, Adam Lambert is the sort of guy whose unrevealed (yeah, right) sexual identity has landed him on magazine covers and provoked the likes of Bill O'Reilly to try and knock some common sense into us before our poor innocent children can all start wearing black nail polish and cutting their hair in crazy ass polygons. But Adam has a big sexy body, he's from California, and he looks good in LEATHER. Scary good! Any girl (or boy) who went to the prom with him would have a night to remember.

What will America do? That's really why I'm watching. I want to know how the story ends.