Don't Do What I Did: Make the KDP Select Program Work for You

Self-publishing is about as democratic as anything else, in the sense that 1) anyone is free to try it and 2) it takes money to make money.

I have one self-published friend who recently admitted to spending over $15,000 to market her Indie novel. She's doing well and has more than tripled her investment. In addition, she has built a platform of readers who are now eagerly awaiting her next novel.

That story has a happy ending. But what if you don't have $15,000, or even $5,000, to spend on publicity? What if just getting your book published wipes out your savings, because you already had to cough up a few thousand for the cover, the design, the ISBN number and an editor, too? What do you do then?

That's the situation I was in when I published my novel Sleeping Tigers.

Fortunately, there is advice aplenty for authors on how to advertise cheaply. Check out web sites for Novel Publicity, Ereader News Today,World Literary Cafe, Digital Book World, TeleRead, and The Book Designer for useful tips. These all offer great advice on book marketing—and, yes, it's all free! Indie authors J.A. Konrath and John Locke also have helpful blogs.

Now, after three months of testing out book marketing strategies, I can honestly say that probably nothing can help you market your book more effectively than the KDP Select Program.

What is the KDP Select Program?

Read the fine print on the Kindle Direct Publishing web site, but here are the bare bones: if you agree to participate in the KDP Select Program, you sign up for a three-month exclusivity term. This means that you agree to sell your ebook only in the Kindle format, but you can continue selling your paperbacks however you wish.

In exchange for this exclusivity agreement, you are granted five free promotional days during your three-month term. Your book is also included in the lending library for Amazon Prime members; this means that people with Amazon credit cards can borrow your book for free—and Amazon will pay you a royalty for each borrow.

Many authors object to the KDP Select program. Indie authors are a crowd of wild Mustangs and we hate being reined in—that's why many of us self-publish. We object to some of Amazon's monopolistic business practices. Plus, why would anyone want to give a book away for free?

I was one of those resisters. On the other hand, despite my steady blogging and my shiny new Twitter account, I was selling very few books. The first month after publication, Sleeping Tigers sold just enough books for me to take my husband to a movie or dinner, but not both. My novel was a cross between literary fiction, chick lit, and romance—no zombies, vampires, serial killers, cowboy lovers, or psychic detectives. In other words, there wasn't the usual genre crowd to rely on for sales.

I wasn't trying to get rich on this novel—in fact, I didn't even imagine making back what I spent on publishing it. But I am a writer who longs to reach out to readers. I had tried everything but the KDP Select Program to market my novel, so I signed up for the three-month term and chose my first two promotional days. Then I sat back and waited.

Don't Make the Same Mistake I Did

That was my mistake: I sat back and did nothing.

While I did have more downloads during the first two days my book was free—the book ultimately reached a rank of #18 in Kindle's contemporary fiction and a rank of 185 in the free Kindle store—after the promotion I was still selling only one or two books per day.

“What did I do wrong?” I asked a friend who also happens to be my guru in the Indie publishing world.

“Did you advertise the fact that your book was free?” she asked.

Uh. No.

By the next month, my book was back down in the ranks, sliding as low as 70,000 or so. I was getting desperate; I had always sold my book at $2.99, but many Indie authors who make it into the Amazon stratosphere sell their ebooks for $.99. My next experiment was to try this strategy. I decided to lower the price to $.99 to see what would happen. (This is called a “price pulse” and you can find lots of authors discussing this strategy online.) I even did a mild book pimping run on Twitter and Facebook to see if I could garner interest in a week-long $.99 promotion.

The result? Nothing. Nada. Zilch. In fact, my book rank plummeted, languishing around 134,000 or so.

“You have to do another free promotion,” my friend urged. “But advertise it this time.”

Do This Instead

For my second KDP Select Promotion, I waited until I had that magical tenth positive review on Amazon, courtesy of a generous book blogger in England. Then I set my promotion for three days, choosing the end of tax season, April 15 to 17, as my dates, figuring people would finally be finished with nasty paperwork and be ready for a fun read.

A week ahead of time, I emailed some of the big e-reader sites that my book would be free on those days, like Pixel of Ink and Ereader News Today. Then, to take the “layered marketing approach,” as the saying goes, I bought a (very cheap) ad on Digital Books Today to run right after the promotion.

As I waited for April 15, I began second-guessing all of my efforts. Was I making a mistake? April 15 wasn't just tax day, it was Patriot's Day, and the day of the Boston Marathon! Who the heck would want to download books if there was a holiday to enjoy? Why didn't I wait?

Plus, even by April 14, I still couldn't bring myself to blog, tweet or Facebook about the promotion. Authors who spend their time sending out book pimping messages make my teeth hurt. Yes, everything these days is “soft” marketing, but I prefer content with my advertising. I didn't want to inflict sales spam on people I'd come to know through social media channels.

I nearly pulled out of the second free promotion for another reason as well: I was having a crisis in confidence as a writer. How many readers are left in the world? In my most pessimistic moments, I imagine everyone sitting around in sports bars or lying on the couch watching American Idol or YouTube videos. Maybe everyone who would be interested in reading my book had already downloaded it.

On April 15, I could barely bring myself to check the downloads, but bam! There they were, and they were coming fast! In the very first day of the second promotion, I had as many downloads as the first two days combined! By the last day of the promotion, my book had hit #1 in contemporary fiction and #3 among all free Kindle downloads—with twenty times as many downloads as during my first promotion.

What's more, sales have declined but have remained steady. Thanks to the KDP Select Program, I may actually make a small profit from Sleeping Tigers. More importantly, I am creating an audience of readers and book bloggers who I hope will be interested in the next novel I publish.

What the heck happened to make this possible?

The answer is easy: I took full advantage of KDP Select Program's free promotional days. You can do it, too. Here's how:

1. Before joining the KDP Select Program, check your book sales. Are you selling more on Smashwords or Kindle? If the answer is Kindle, then you have nothing to lose by going with the KDP Select Program—you can opt out again after three months.
   
   
2. There are two schools of thought when it comes to deciding when to go with KDP Select: one is that you should wait until you have at least ten positive Amazon reviews (4 or 5 stars). The other is to do it right away, when you launch your book. That will give your book a higher ranking from the start. However, sites like Pixel of Ink are less likely to pick up books without customer reviews, because so many authors contact them, and of course it's in their interest to publicize the best free books possible. I'd advise contacting reviewers early, before your book is out, and waiting until you have the reviews posted on Amazon before advertising your free promotion.
   
   
3. Remove your book from Smashwords and other sites at least two weeks in advance. I ran into a slight snafu, because I thought that removing the book from Smashwords meant I'd successfully made my book exclusive to Kindle; however, Smashwords distributes to a number of other sites, like Barnes & Noble, and it can take 2-3 weeks for them to remove the book.
   
   
4. Once you sign up for KDP Select, make use of all five free promotional days, but don't do them one at a time—spread them out between a two-day and a three-day promotion. That gives readers time to see your book and download it.
   
   
5. Follow up your free promotion with some modest paid advertising.

And that, my friends, is it. Simple as can be. Will I sign up again for KDP Select? I already have. I'll let you know how the next round goes. I'd love to hear your experiences, too. What has worked for you?

Pimping Your Book, Indie or Traditional

Now that I've got feet in both camps, I have a unique perspective on the good, the bad and the mysterious truths about book marketing. My memoir, The Gerbil Farmer's Daughter, was published by Random House. I leaped into the indie world when I self-published my first novel, Sleeping Tigers, a couple of months ago. My second novel, The Wishing Hill, will be published by Penguin in spring 2013. These experiences have taught me a lot about book publicity, but I'm still learning new things every day. There are some differences in how traditional and indie books are publicized, but those differences are shrinking by the nanosecond. The truest thing I can tell you is that, no matter how your book makes it into the world, you'll need to take an active part in the publicity. Here are a few tips to get you started.

Mine the Free Resources
The Internet is a wonderful tutor. There are more free resources out there about marketing your book than you'll ever have time to read. Google anything from “picking a book cover” to “social media for authors,” and you'll get enough hits to last through a few thermoses of coffee each time you do it. Make good use of these resources. One of my favorites is Novel Publicity's “Free Advice Blog” at http://www.novelpublicity.com/publicity/

Prepare Your Platform
No matter who you talk to in publishing—agent, editor, publicist, or sales team—they'll tell you that their ideal is a good book written by an author with a “solid platform.” Basically, that means that they want you to be famous before you even give them a manuscript—or they want some hook, like you chewed off your arm during a battle with a grizzly bear. (Even then, they hope you've been blogging about it.) One easy way to start building your platform is by crafting a virtual identity. Social media tools are free and easy to use. Start a blog, create an author facebook page, get a twitter account, and set up a Goodreads page. Give people useful information—don't just pimp your book. If you know how to do something—anything from fly fishing to quilting—blog about that, guest post on other people's blogs, and people will start following you. Yes, it's time consuming, but it's also incredibly fun to connect with people. If you're trying traditional publishing avenues, it will help your editor sell your book to the publisher if she can prove that you have an active presence online. Indie or traditional, you're cultivating a loyal readership.

A Publicist Is Just Part of the Picture
If you're traditionally published, expect to be assigned a publicist. It is that person's job to advocate for your book with print media, radio and television stations, bookstores, and online sites. Make yourself part of the publicity team. If the publicist suggests that you do something, do it! The more you help your publicist, the more she can help you. On the other hand, don't take it personally if the publicist is too busy to do more than a few early rounds of marketing pushes. She'll probably have a minimum of time and an even smaller budget to devote to your book. You'll have to keep up the momentum. Likewise, if you're an indie author, be prepared to devote part of every week to promoting your books. Writers with deep pockets may find it easiest to hire a publicist; even then, log the hours if you want results.

Your Book Launch Is What You Make It
Long, long ago in a galaxy far, far away, a book launch in traditional publishing was a Very Big Deal. Authors were sent on book tours to do readings and signings on the publisher's dime. The pre-sales of books, both online and in bookstores, determined pretty quickly which books were hits. That's because they knew that shelf life in bookstores was brief. This is all changing. Sure, it's great to gain traction the minute your book is available. However, with the advent of online book sellers and e-books, your book will stay around forever. Don't despair if it takes weeks, or even months, to see sales results. Keep at it, and eventually the numbers will climb.

Give Away Your Books
Traditional publishers know that the best way to sell a book is to give it away first. They target who they give it to, of course—book reviewers, TV producers, book clubs—but, ultimately, the idea is to “seed” your book around the country so that people start talking about it. You can do the same thing on your own. Participate in giveaways on your own facebook author page or through Goodreads, or ask book bloggers if they'll host giveaways for you.

Befriend Book Bloggers
Book bloggers are fairy godmothers for writers. Without their support and generosity, many of our books would never be read. Check out as many book blogs as you can find. When you discover a book blogger who reviews books like yours, write a personal note and ask if you can send a review copy. You might want to send her an e-book because it's cheaper than mailing a paperback, but if she says she'd rather have a paperback, send it! Media mail is cheap postage and print-on-demand paperbacks are inexpensive, too. Remember: she is the one doing you a favor, and it's a good investment. Most book bloggers post reviews on Amazon and Goodreads; once they're up, be sure to tweet and post those links on your own pages. Add them to your Amazon Author Central page as well.

Look for Out-of-the-Box Marketing Opportunities
Just like parents know their own children better than anyone else can, you know your book: its content, style, and target audience. Use that expertise in thinking about out-of-the-box marketing opportunities. I contacted pet groups when I published The Gerbil Farmer's Daughter, for instance, and found a loyal following. For Sleeping Tigers, I'm contacting breast cancer groups, because my main character is a breast cancer survivor, and I know other cancer survivors will connect with this story about hope and starting over.

Lasting Impressions
All of your marketing efforts will eventually come together. If you're a parent, think about how many times you had to show your toddler peas or carrots before that child stopped thinking of veggies as too weird to eat. The same is true of your book: keep putting it out there, and pretty soon people will start saying, “Hey, I remember that title. I meant to read that book!”

Did I Hammer a Nail into My Bookstore's Coffin?

I gave myself a book for my birthday this year: my own novel.

It's still tough to admit that I'm self-published, despite the fact that the publishing world is now a Wild West of rogue indie presses and bowlegged cocky ebook publishers firing their Twitterfeeds in every direction.

Perhaps it's tough to admit because I've been a writer for such a long time, always with the goal of having an editor and publishing house to call my very own. In fact, three years ago, I achieved that goal when my first book, The Gerbil Farmer's Daughter: A Memoir, was published by a division of Random House. It was a great experience. I had a savvy, smart editor; a darling and energetic publicist; and great reviews in all the right places.

After twenty-five years of working in the trenches as a journalist, essayist, fiction writer, and humorist, I had finally succeeded. My career as an author was launched! Hooray for me!

I didn't get a huge advance, but a reasonable one. Apparently, though, the publishing house paid me too much. I still haven't earned back a penny on that advance, despite selling more books than I ever dreamed possible. That was okay, though. I figured I could build my platform from there and do better with the next book.

No, no, Nanette. Publishing doesn't work that way anymore. These days, if your first book doesn't earn out, that's probably the end of your career—unless you come up with a Really Big Idea, and hardly anybody knows what this is, except that it probably sucks blood.

Over the next three years, I wrote a series of nonfiction book proposals and two novels. Everything was rejected.

One novel came close, however: Sleeping Tigers is an upmarket women's novel that my agent and I hoped would appeal to readers of Eat, Pray, Love. The book tells the story of a woman who starts her life over after a breast cancer scare. She decides to join her wildest childhood friend in San Francisco and track down her drifter brother, who harbors secrets of his own. And, when her brother flees the country, she follows him to Nepal, determined to bring him home.

This was a book with both plot and emotion. It had to make it, right?

Nope. After rejections from editors who were enthusiastic about many aspects of the novel, but “not getting enough support here to make an offer,” I put that book in a drawer. A really deep drawer: in despair over one particular rejection, I actually deleted the entire book from my laptop after consuming half a bottle of Grand Marnier and a box of dark chocolate truffles while watching that creepy movie, Moulin Rouge.

Unlike my other “epic fails,” as my skateboarding son would call them, however, this novel refused to lie quietly in the dark. I suppose that's because this novel had so much of “me” in it.

Like the main character, I survived early stage breast cancer and felt, as my narrator does, that I carried a sleeping tiger inside me that could, at any moment, wake up and use its claws to tear my life apart. I had lived in San Francisco when I finished graduate school and am still enamored of that city, so I sent the main character there to begin her spiritual and emotional healing. And, because I have two brothers and love them dearly, and because I once spent several months trekking in Nepal, I gave my character a brother and took her on an adventure in Nepal that would change her life forever.

When I reexamined Sleeping Tigers, enough time had passed for me to see it in a cold-blooded, critical way. I understood why the editors had turned it down. There were places where the plot dragged or became derailed by side characters who really had nothing to do with the story. There was some strained, self-conscious writing. Some of the images weren't as fresh or funny as I wanted them to be.

Decades ago, editors might have taken a chance on this book and bought it, then worked with me to rewrite it. That hardly ever happens anymore. Now publishing houses are short-staffed, editors are harried, and money is tight.

After tearing apart the novel and rewriting it, I had to figure out what to do with my new draft. Take it back to my agent? He's currently sending another novel of mine around to publishers, plus I have a third novel nearly complete that I'd like him to send out as well. I didn't want to overload the poor guy.

Plus, having been through the traditional publishing process before, I knew that it would take two or three years after the book was accepted for it to be published. Did I really want to wait that long? No.

Finally, a good friend of mine, Terri Giuliano Long, who self-published her well-received novel, In Leah's Wake—a book that falls into the same basic category of commercial women's fiction as Sleeping Tigers—convinced me to be brave and do the same.

I went on the CreateSpace web site, saw that designing and publishing the book on my own could cost less than taking a class at the local community college, and clicked the necessary buttons. If nothing else, I thought that doing this would be tantamount to giving myself a crash course in digital publishing, social media, and publicity—a course that could be valuable no matter how I publish more books in the future. The reality is that every writer now has to be her own publicist.

Publishing Sleeping Tigers through CreateSpace was easy, cheap, and efficient. The staff was remarkably helpful and willing to stay on the phone for as long as I had questions. The process was as user-friendly as sitting in your friend's living room and drinking tea. Or maybe even Merlot.

Still, when my first box of books arrived—a scant seven weeks after starting the process--I immediately got cold feet. Who am I to think that my novel is good enough to be published? Am I now as pathetic as those street poets I used to see in Berkeley, peddling their sappy, mistake-laden chapbooks for a dollar a copy? And how the hell does a writer act as her own publicist?

To make matters worse, it wasn't until after clicking on CreateSpace that I started to think about my good friend here in town, who owns Jabberwocky, one of my favorite independent bookstores. She held the book launch for my memoir, and it was as grand a party as I could have hoped for; she does an incredible job of hand-selling authors she likes. For many years, Jabberwocky has provided a lively space for readers and writers like me to enjoy each other's company, but Amazon has hit her hard. CreateSpace is an Amazon company.

On my web site, I offer people a button that will take them to the independent bookstore of their choice if they want to buy my book locally. Still, I worry that, by publishing Sleeping Tigers with an Amazon company, I've hammered yet another nail into the coffin of my favorite indie bookstores.

At the same time, I'm thrilled to have this option. The characters in Sleeping Tigers refused to die because they had a story to tell—a story I love, and one that I hope readers will love, too. And, in the end, that's why writers write, isn't it? Not for money or glory—admittedly nice perks--but for this simple reason: we want to share our stories.

How Much Is a Book Worth?

Recently, I was nosing around a local bookstore in search of a perfect Christmas read for my father-in-law. He's a history buff; last year I gave him the stellar book Unbroken by Laura Hillenbrand. He's still raving about it. What can I possibly give him this year to top that?

As I shopped, I was distracted by prices. I'm still trying to claw my way out of debt incurred over the past few years through a tricky combo of college tuition bills and my husband's various layoffs. I often save money by borrowing books from the library. I frequent used bookstores and treasure hunt through the lonely remaindered books at Barnes & Noble. If a book isn't free, it's rare for me to pay more than $5 for it.

Except, that is, when I love a certain author—then I go hog wild and get the hardcover—or when I feel guilty. My guilt is brought on by the fact that I am a writer who sells words for a living. Over the past few years, I have been the book doctor or ghost writer for several celebrity memoirs. I have also published a memoir of my own through a division of Random House. I would love to have people buy the books I write, so that I can keep doing what I love. Therefore, I feel compelled to buy books by other writers.

But which books are worth buying? And how much should you pay for them?
These are increasingly complex questions in this Wild West of self-publishing and ebooks. The Kindle and Nook are arm-wrestling for our attention. Without editors acting as gatekeepers for many books, and with the demise of book review sections in our newspapers—hell, what newspapers?--it's hard to know what's worth our precious time, never mind our money.

When my husband gave me a Kindle for my birthday, I immediately went for the deals. For instance, I paid $2.99 for Toby Neal's Blood Orchids, which I read on the train to New York, along with various other books by authors I hadn't tried before, simply because they bore that ever-popular promotional price tag of $.99. Heck, I can't even purchase a pack of gum for that money!

Several of my editor friends feel strongly that the self-publishing wave is one more example of civilization marching over a cliff. Lemming-like readers, they say, can't anticipate the plunge into bad writing, so they end up in the choppy, cruel waters of mean metaphors and sharp-toothed punctuation gaffes.

Um, was that a mixed metaphor?

It's true that there are a lot of bad (and badly edited) books out there. It's also true that publishers have helped bring this on themselves by giving million-dollar (or more) advances to certain writers or celebrities, and spending their advertising budgets to back up those advances, then acting surprised when the books don't earn out.

It's no news flash that traditional publishers, which once gave writers time to build their reputations, now expect a writer to earn back an advance immediately, if not sooner. If that doesn't happen, the writer is kicked right out of the stable, off to find another publishing home—or to roam the Wild West with the other raggedy Mustangs.

One writer friend of mine, who has been nominated for the National Book Award and has earned a flotilla of other literary prizes, has published seven books. Despite the high praise consistently coming her way from every literary quarter, and despite modest advances, she has earned royalties on only one novel. She works full-time as a university professor to support herself and her three children, grabbing what writing hours she can on weekends, summers, and, if she has the energy, at night.

Another writer friend, who has authored parenting books and popular chick lit titles under two different names for the past twenty years, told me recently that she used to hate seeing that quarterly royalties statement from her publisher in the mailbox.

“You know the one I mean,” she said, “that piece of paper that shows how many books you've sold, and then gives you that negative number under your advance, because you still owe the publisher money?”

I do, indeed, know all about that awful reckoning, having received my own royalty statements for my memoir, The Gerbil Farmer's Daughter. That book was considered a success by many at Random House, in the sense that the book earned positive reviews and was even showcased in several magazines, including the issue of People magazine with Michael Jackson on the cover soon after his death. I earned a modest advance for that book, but I have yet to see a royalty check two years later.

My friend had to change her name because her third novel did so badly. The publisher wanted to give her a fresh start as a debut novelist. The gamble paid off: recently, she got a statement for her last novel, a fun romantic read that was picked up by a major book club. “I opened the envelope at the mailbox, thinking I'd toss it into the recycling bin before I even got into the kitchen,” she said. “But then a check for $11,000 fell out!”

She had to lie down. So did I, when she told me that story, if only out of envy.

There are, of course, a handful of writers who must be living quite comfortably on royalties and movie deals. I'm sure you can name them as well as I can. But, for most writers, earning a living is a scramble. A fun scramble, but still. Making that next mortgage payment can be a challenge if there's no benefactor or spouse whose job includes health benefits.

In the end, I've decided to canter through the tumbleweeds into the sunset. My first novel, Sleeping Tigers, will be available just before Christmas. (Yes, this blog post is shameless self-promotion.) I'm self-publishing it—a novel vetted by my agent and several writer friends—and I think it's a good book. But how much is my novel worth?

I have to decide, since I'm the one in charge here, and it's tough. I earned an MFA in creative writing and I've been working as a writer for over twenty years. My previous book earned great reviews. I've won awards for my short stories. But does any of that really matter, when you're suffering the stigma of the self-published?

I have to charge a certain amount—a bit over $10—for the paperback to make back production costs plus a dollar for me, since it's print-on-demand. But what about the ebook? Should I go for that whopping price of $2.99, like Toby Neal?

Or would it be better, as my son urges, “to just charge $.99 for your ebook, Mom, because anybody will spend that much money. And you don't care if they read it. You just want people to buy your book.”

Well, as a matter of fact, I do care if people read my book. Does $2.99 say that I'm worth reading? Or am I still better off charging less than a dollar and letting people find that out for themselves? What does any of that matter, anyway, since I obviously don't write novels to pay the mortgage?

Meanwhile, back to Christmas shopping. If I buy my father-in-law a hardcover, it'll cost upwards of $20 even with my friendly independent bookstore discount. If I go online and read book reviews, I'll end up surfing various book blogger sites and reading Amazon customer reviews, checking out all of the writers vying for attention with book trailers and giveaways and Twitter feeds and blogs of their own, crying, “Look at me! Look what I can do! How much is my book worth?”

Which, when you're a writer with a writer's ego (this I know, being one myself), translates into: “How much am I worth? Do you love me? Please love me!”

My own memoir, for the record, has been out in paperback for a year. You can order it through your local bookstore for $14 (a price set by the publisher) or buy it for your Kindle for $9.99 (a price also set by the publisher). Now come on. Who would do that, with so many books out there for $.99?

But wait! On Amazon, you can also buy my book in paperback, new, for just $.94 plus shipping—or used for $.01! Now that's what I call a bargain basement read!

So tell me. How much is any book worth?

And what does the price of a book say about the author who wrote it?

Upstairs, Downstairs: Torn Between My Books and My Kindle

My husband gave me a Kindle for my birthday. (Forgive him, O Indie booksellers. He is an engineer who knows not what he does.)

At first I protested. As a writer, avid reader, and patron of indie bookstores with cats curled on floral armchairs, what did I want with this devilish contraption?
“Give it a try,” my husband suggested. “A lot of the books are free.”

Did he say free? As the daughter of a Do-It-Yourself-Or-Die-Trying gerbil farmer, “free” is my middle name, whether I'm surfing for curbside antiques or checking out sample cheeses at Market Basket. How could I resist?

Of course, like any addiction, that first hit lures you down the slippery slope of, “Oh, hell, just one more can't hurt.” Soon I was downloading books by the dozen, bemused and freaked by the fact that the Magic Hand of Amazon could find me even in bed. It could even find me in the White Mountains or riding the subway in New York City. Need a book? Press a button!

The thing is, I started to love my Kindle. But I couldn't give up my obsessive fondling and purchasing of books. I also worried that my books—waiting so patiently in their pretty bright book cover dresses on my bookshelf, or climbing over each other on my nightstand in their zeal to be read—might be hurt by my disloyalty. Alternatively, I worried that my smart-mouthed, quick-on-the-draw Kindle would know I was cheating on her with her plumper, more beautiful cousins.

I agonized for weeks over which was better: digital books or “real.” At first, reading the Kindle was downright confusing. For one thing, what to do with that free hand flapping around while you hold such a slim rectangle and touch buttons to flip pages? (And why didn't I have a Kindle while I was breastfeeding my kids?)

How do you pretend not to notice an annoying neighbor if you can't hide your face behind an actual book? How do you loan your books to friends on a Kindle? What do you put on your bookshelves if you stop buying books? (Either wine glasses or my son's Lego collection, in our case.) And how do you stop ordering books on Amazon once you've seen how easy it is to get a fix?

Gradually, though, things smoothed out. My house has become like that popular British TV series, Upstairs, Downstairs: my supposedly more refined (though not necessarily more entertaining or informative) books reside upstairs, on the table next to my bed, where I contentedly read for an hour or so every night before I go to sleep. My Kindle stays downstairs with the dogs.

At the moment, my upstairs book is Island, a collection of lilting, atmospheric stories by the brilliant Canadian Alistair MacLeod. Reading his textured, elegant, emotional prose, it is impossible not to imagine that Cape Breton's misty cliffs loom just outside your window.

For instance, MacLeod's description of rain in the title story goes like this: “Sometimes it slanted against her window with a pinging sound, which meant it was close to hail, and then it was visible as tiny pellets for a moment on the pane before the pellets vanished and rolled quietly down the glass, each drop leaving its own delicate trickle. At other times it fell straight down, hardly touching the window at all, but still there beyond the glass, like a delicate, beaded curtain at the entrance to another room.”

Downstairs, meanwhile, my Kindle seems best suited to books by comics or mystery writers, as well as indie authors like Darcie Chan, whose books were never published by traditional publishers because they weren't deemed “good enough.” (Many of those authors, like Chan, have gone on to sell thousands of copies. Go figure.)

Digital books accompany me throughout the day, because they are so easily stowed in my purse or coat pocket. My Kindle does its work during doctors' visits, in the car while waiting for kids to leave sports practices, or on business trips that would otherwise require an extra piece of luggage for my paperbacks.

On my Kindle, at the moment I'm reading Holidays in Hell by the conservative but consistently hilarious P.J. O'Rourke—somebody whose books I never wanted to pay full price for because of his politics. Check out his description of General Omar Torrijos of Panama: “Torrijos was a half-baked socialist and a blow-hard, but he was lovable and good-looking...He had genuine feeling for the poor, started some only moderately useless social programs and maintained a modest style of life, keeping no more than two or three mistresses on the side.”

I once read that Hemingway used to write his dialogue on a typewriter because it sounded more like people talking, but chose to write his descriptions in longhand. As a writer, I also go to different places and use different tools, depending on what I'm trying to work on. I often write in a journal when I'm collecting ideas, flesh them out at my laptop, and then edit on paper, standing up in the kitchen with a cup of tea at my elbow, I suppose because then it seems like my work is by a different writer and I can be more objective about revisions. For me, reading has become like that: I choose a book's delivery mode based on what kind of reading experience I anticipate.

So my books reside upstairs and my Kindle is downstairs. Different rhythms, different lives, different sensibilities lead me to choose whether I read fiction or nonfiction, short stories or poetry, ebooks or paper. The important thing is that, for every mood and moment, there is a story to treasure, no matter where I am—or in what form I read it.

"Do Not Snort on NPR" and Other Tips for Authors

What becomes shriekingly clear after you publish a book is this: Nobody cares as much as you do.
I'd been writing for many years before I sold my memoir, The Gerbil Farmer's Daughter. I was thrilled when I landed a contract with a major publishing house and found myself in the competent hands of a skilled, enthusiastic editor and publicist. I felt even luckier when my book garnered praise from reviewers and was featured on radio and TV. Even People Magazine, gadzooks! Surely Oprah's people would want to talk to my people! Could another book contract be far behind?
Alas, 1) literary success doesn't always translate into sales and 2) a second book contract is even harder to land than your first, unless you break out of the box with Really Big Sales.
Oh, and 3) eventually your publicist leaves you for another book.
Nobody is better qualified than you are to advocate for your book as it makes its way into the world. Here are a few helpful tips about book flogging that I've learned during my first year as a published writer:
1.Move Past Online Lurking. There are computer savvy writers. Then there are writers like me. I once wept when my computer seemed to be broken, until my engineer husband removed the strand of uncooked spaghetti lodged between the keys. No matter what your online comfort, it's time to quit lurking on other people's blogs and facebook pages. Blast yourself into the blogosphere. Hire a web site designer if you must, but do the rest yourself. Do this before your book comes out – it takes a while for the web crawlers to find you. (Isn't that creepy? I mean, don't you just picture web crawlers as those worms with sharp teeth that burrow into people's ears, like on Star Trek?)
2.Be a Blurb Slut. You know those little quips on the backs of book jackets? These blurbs catch the eye of potential readers in book stores. They're also important because they give your book heft with the sales team and can be used on promotional materials. Sadly, blurbs don't just magically appear. Whether you want Jodi Picoult or Lady Gaga to endorse your book, they have to know that it exists. You're part of the publishing team now, so get to work. Google the agents and editors of other writers and grovel. Ask friends of friends of friends and grovel some more.
3.Do Not Snort on National Public Radio. If you're lucky, you'll land some radio interviews. These are weirder than TV interviews, where you have actual face-to-face conversations. Why? Because radio hosts call you at home, while you're worrying about why the washing machine is making that noise that sounds like there's a body in there. Plus, you never know what they're going to ask. Have some ready sound bytes written out – note cards are a godsend, and nobody can see you cheating. Oh, and do not snort, as I did on National Public Radio when a man described how he'd tried to save his dying gerbil's life while trying to give it mouth-to-mouth resuscitation. Sandra Bullock can snort and make it seem sexy. Not all of us have that gift.
4.Bookstore Readings Don't Sell Many Books, But Do Them Anyway. Publishers don't send most authors out on book tours. They'd rather spend money on marketing than on buying you plane tickets to go to bookstores where three people will show up for your readings. But do bookstore readings on your own – it's fun and a great way to connect. Choose bookstores in areas where you know someone, so that you can promote the event yourself. Stop by bookstores anywhere you're traveling and sign copies, too, because that will make them more likely to sell.
5.Ignore the Siren Call of Amazon. Okay, few people can really achieve such a Zen state that they ignore Amazon. Trust me, you will look at your Amazon rankings, and you will despair. Remember: very few writers make it above 1,000. It won't do you any good to compare your numbers to the numbers of your best writer friend, or to the numbers of that writer you hate, either. Amazon numbers fluctuate every hour and only tell you how you're doing relative to other books. THESE ARE NOT REAL SALES FIGURES.
6.Contact Book Clubs. Find book clubs through friends, online, at independent bookstores, and at your local library. Contact whomever is in charge of deciding what the club will be reading and let her know you're available. Most book clubs are thrilled to have authors meet with them. Although these clubs are often small – maybe a dozen people at most, usually women – they offer a chance for you to get important feedback from readers and will make you truly believe that what you do is worthwhile. Plus, most members will buy your book and, if they like it, who knows? Aunt Edna and Cousin Tina might be getting your book for birthday gifts.
7.Even When Your Publicist Quits, You Can't. Eventually your publicist will quit. Not literally. If she's the muse that mine is, she'll still answer your needy calls and emails. However, her job requires her to bring other books to life, many by Big Name Authors who need her to escort them to multiple TV shows, damn them. It's tempting to quit when she does. But you can't. Sure, Curtis Sittenfeld and Elizabeth Gilbert are free to hole up in sweat pants and drink tea while they write clever sentences. But those of us without movie deals have to keep our books alive. Set aside a few hours a week to flog your book. Send press releases to web sites. Blog and comment on other people's blogs, give readings at literary festivals, whatever. Just keep getting out there. Publicizing a book successfully is a lot like writing: all you need is staying power and a willingness to try anything.