Does It Matter Where You Go To College? Probably Not.

Many of my friends have children who are getting their college acceptance letters—or rejections—this month. This means that I'm doing a lot of cheering--and consoling.

The cheering is easy. We all love to see those nice fat college acceptance envelopes in the mail, proving that everything those kids (and their parents) have done is worthy: The sports practices! The play practices! The debate teams and chess clubs and robotics competitions! Our exhausted children and their cranky parents want proof that it was all worthwhile.

Then there is the consoling. This is much harder. I haven't figured out how to convince my friends that where their kids go to college doesn't really matter, or that a rejection from that “first choice” school might be the best thing that could ever happen to their kids.

I speak with some degree of experience about this as a parent—and also as someone who has worked in college marketing for the past twenty years.

Let's look at my anecdotal experiences as a parent first: I have four older children who have all gone to college; three have graduated and one is about to in May. Of my four children, only one got into his top choice school, one of the small New England independent colleges. You know: brick buildings, liberal arts, lots of snow and parties. He graduated with an English degree and got a great job right out of the gates as a marketing writer.

Our other son didn't make it into his first choice school. He chose one of his second choices—a mid-level private college too far west for him to be happy. He transferred to a local city college, graduated with a film studies degree, and is now working with special effects shops in Hollywood.

The oldest daughter also wasn't admitted into her first choice college—another small, private independent—and had to settled for the State university. She hated the idea of a huge school with lecture halls instead of small classes. Nonetheless, she stuck it out because it was the best financial package. Within a year she loved the school and had great friends, wonderful roommates, and went on to graduate with a degree in natural resources. She got a job immediately with an environmental engineering company in California, moved across country, and is now headed to Alaska to work for the U.S. Forestry Service.

Okay, on to daughter #2: She got into her first choice international school in Paris. After two years there, however, she decided she wanted a U.S. degree and transferred home, this time to an Ivy League women's college. She'll graduate this May. Her plan? She'll waitress and live in a cheap apartment, then spend next fall traveling through Brazil for a while.

So. Were my kids in the “best” colleges? Maybe. Eventually. For them, anyway. But that's not why they were happy, or why they got jobs.

The son now working as a marketing writer landed that job because he had started earning money writing for web sites while he was still in college—on his own time. The son who went to Hollywood? Sure, he has a film studies degree, but what got him started with special effects shops is the fact that he worked as a carpenter all through high school. His tool belt was his ticket into the movie business.

Meanwhile, the daughter who went to the big university took every opportunity that came her way, working as a laboratory assistant for one professor, doing field work in Indonesia, studying abroad in Spain, and doing environmental work with another professor over the summer. Yes, she graduated with honors, but her extracurricular activities got her career launched—and helped her discover what she loves to do.

All of our kids are passionate, curious, and smart. Their college experiences gave them time to explore and grow. But truthfully? They could have had those experiences at almost any college.

To those students who have been accepted into their top choice colleges, I want to say a hearty congratulations. You've worked hard and you deserve those honors. I hope the colleges turn out to be not just “top choices,” but also the best fit. If they're not, I hope you'll transfer out and find a place you belong.

And, for families whose kids are despairing because they made it only into their second- or even third-choice schools, I'm going to put on my college marketing hat for a minute. The reasons your child didn't make it into her top choice school probably has nothing to do with who she is or what she is capable of in the future. It's more about what those colleges had as an applicant pool this year.

What's more, as someone who writes college marketing materials and helps institutions “brand” themselves, I know firsthand that all of the literature and web sites you've looked at to find out more about your dream schools are carefully crafted (by people like me) to show you the best of the best. You know: the student profiles of talented kids, the enlightening community service opportunities, the innovative curriculum and honors courses, the close relationships with caring professors, the internships that lead to jobs, yada yada.

Yep. I've written about all of those things for dozens of colleges, from small four-year schools with minimal reputations to huge schools with lots of international clout.

And you know what? I wasn't lying. Every college has great students, wonderful professors, and boundless opportunities to enrich student learning outside the classroom.

In fact, the experiences that students have outside of class are probably more important than the degrees they earn. Every college offers work study opportunities, activities, sports teams. Every college offers an alumni network and career counseling, too, and many encourage study abroad, even if it's just for a short term.

A designer degree doesn't matter nearly as much in the long run as the things a student does while getting that piece of paper—especially the activities and jobs between classes and during the summer. Those are the things that will truly contribute to a depth of self-discovery, transforming college students into adults with not only education, but confidence, job skills, and a global perspective, too.

Why I Told My Daughter to Quit Her Job

My daughter called me last night to celebrate her news. “I got the job!” she said. “I'm going to be decorating cupcakes!”

I cheered. My daughter earned an honors degree in Natural Resources from a major university this past May. This is the happiest I've heard her sound in months.

You think that you know where this blog post is going: oh, no, another parent bemoaning the fact that our nation's newly minted college graduates can't find decent jobs! And why wouldn't you think that? New books like Slouching Toward Adulthood: Observations from the Not-So-Empty Nest are rolling off the presses daily to explain the “shocking truth” behind the fact that 5.9 million people between the ages of 25 and 35 are now living with their parents.

But you would be wrong. This is a very different rant.

My daughter is the poster child for why college matters. She went to a decent suburban high school, finished in the top quarter of her class, played varsity sports. Attending a State university allowed her to continue expanding her intellectual and social horizons. She worked closely with researchers in Natural Resources, learned Spanish, studied and worked abroad, explored electives that enriched her perspective. She continually added to her resume, too, always building toward her post-graduation dream of working as a scientist.

She did everything right, and lo and behold, the system worked. She landed a job with a West Coast environmental engineering company that paid her more money than she had ever dreamed of making right out of college. Hurray!

Slowly, though, things unraveled. My daughter loved living near San Francisco, but even on her hefty salary, she could only afford an apartment in a dire section of Oakland, which led to her being caught in the middle of a mini gang shootout. (She has a nasty bullet wound on her car to prove it.) Meanwhile, her spiffy new job bored her, and her bosses were often negative, even mean-spirited.

For months, she stuck it out. Her student loans were about to kick in and this job paid double what any of her friends were making, plus benefits. As time passed, though, my sunny girl grew more despondent. Every day, she dragged herself into work. And, every day, things didn't get better.

She started looking for work. In California, the unemployment rate is dire—11.3 percent, compared to 8.6 percent nationwide as of November 2011. One of her job interviews for a coffee company required four different interviews, plus test taking. My daughter got the job and was thrilled, especially because the position includes health benefits. But the pay was abysmal: minimum wage.

Did she really want to leave her posh job for minimum wage? How could she—a driven student, a hard worker, a young woman who had always set goals and reached them--possibly justify making that leap?

There wasn't any rational reason for her to quit. But there was every emotional reason to do so.

“Life is too short to be miserable for money,” I told her finally. “Just quit. Take the barista job and figure out something else while you're making lattes.”

I can hear the gasps of horror from most parents out there. How could I advise my daughter to join the ranks of the marginally employed, after our family invested so much into her college degree?

Easily. College, you see, is not really about preparing you for the job market. It's about gaining the knowledge and skills you need to seize opportunities—and that includes knowing when to walk away from something that makes you unhappy.

There's a lot of talk these days—well, all days, I suppose—about what good it is to get a liberal arts degree, what majors are most likely to lead to the best-paid and most stable careers, and the importance of building your resume while you're in school so that you have an edge when it's time to enter the almighty job race.

That's all true, mostly. Obviously, you have to eat. But maybe the goal of college shouldn't be so closely linked to employment. Actual life isn't that different from the game of Life, in the sense that there's a point where at the start we all have to choose the college path or the career path. You can earn the same money either way, and the same good (or bad) spins on the dial can send you into a tailspin of debt or misery: illness, accidents, divorce, tornadoes taking your house. College is no guarantee that you'll be rich, or even middle class. In fact, there are some arguments that suggest technical training is a better bang for the buck.

(A handy example: my younger brother never finished his four-year college degree, yet he makes ten times more money than my other brother and I do, and we both have master's degrees.)

College, if you're lucky enough to get there, is really about figuring out your friends and your values as well as your dreams for the future. Nobody—well, almost nobody—finds a top-paying position right out of college. Most of us have to pay our dues and climb a dozen different career ladders before we find one that has rungs we can reach--and a place at the top with a view that suits us. If you land that seemingly “perfect” job with a salary worth boasting about, but then you hate it and are afraid to quit, your wings are clipped. That “safe” job will kill your creativity, drown your enthusiasm, and smother your ability to get up in the morning with a bounce in your step. Why stay?

The answer most people give is “fear.” We've all heard the unemployment statistics.

But let's turn those around. The unemployment rate is high—even upwards of 12 percent in certain U.S. cities. But that means that 88 percent of people have jobs. Can they make a living on their wages? That depends on how you define a “living.” Maybe you don't need a new car, or a car at all. Maybe you can find a seasonal rental or roommates.

Jobs are like college courses. Each one you take teaches you a set of new skills and offers a fresh perspective on life. They aren't meant to be permanent, most of them. They are only stepping stones.

In my daughter's case, the barista job led her to have enough free hours to do what she really loves: draw comics. She's thinking about publishing her comics online. In her free time, she also happened to stop by a new gourmet cupcake store, where she chatted with the enthusiastic owner and was hired to decorate cupcakes and work the counter. Again, it's not much money, but combined with the coffee place, it's enough for her to scrape by. Meanwhile, she has moved out of Oakland and into an affordable room in a house near the beach in Santa Cruz. She's happily experimenting with cupcake flavors and thinking about helping this new business owner with social media and marketing. She is learning something new every day. Life is good.

When you quit a job, any job, it can be terrifying. But it's also exhilarating, as you open yourself to new possibilities. So go ahead. Take the risk. Quit that job, if you hate it. You might surprise yourself.